Each year, thought leaders in the careers industry gather in person and virtually to explore, discover, and share trends and best practices in the careers industry. Their insights – based on daily interactions with job seekers and hiring authorities worldwide – reveal dynamic changes in the way we work today, and the way we’ll work tomorrow.
Below are the highlights of the 2018 trends and implications for careers industry professionals grouped into areas of personal branding, career management/advancement, talent management, and the dynamic workplace.
1. Personal brands today must be real, authentic, transparent. Call it a personal brand, a voice, or whatever you want, but the world is looking for you to be you and the stodgy professional persona is out.
Career professionals are helping individuals reclaim who they are and create a stable brand. Career professionals are seeking the coaching skills required to guide clients in understanding personal branding. Coaching is critical to help individuals express talents objectively and integrate “personal” and “professional” to meet the demand for an authentic brand.
2. Communication has gone visual with shrinking attention spans. If you’re not communicating in visuals or video you’re missing out on 40X the traffic. This isn’t just about numbers – you can’t start a relationship if no one is paying attention.
Career professionals are guiding clients to communicate their brand in images and video. Although video resumes never really took hold, coaches are helping candidates create videos for job search, career management, and ongoing engagement of an individual’s target audience. Career professionals are using more visual and kinesthetic components in their practices.
3. You still need a resume when applying for a job – a tech-savvy and modern one. The resume is still not dead. Stop believing the myths about applicant tracking systems and make sure your resume has modern elements like borders, meaningful graphics, and color that are proven by research to increase content consumption.
Career professionals are helping candidates use graphics where appropriate, despite infographic resumes not gaining favor in the US hiring process. Career professionals are creating networking resumes and other one-page materials and staying updated on ATS limitations to not create outdated materials for clients.
4. Storytelling is here to stay. Whether it is on LinkedIn or even on a resume, prospective hiring managers, your new team, or potential customers want to know your story. The craft of telling compelling stories targeted to an audience will be a differentiator.
Career professionals are integrating storytelling concepts into personal branding, creating a more transformative and fun process. LinkedIn profiles are no longer a narrative of a resume and career professionals are coaching clients to consider their audience, adapt their story to the audience, and brand their LinkedIn headline, summary, and experience content to stand out.
5. Your social brand is growing in importance daily. Managing it will take knowing what you want out of social media and the features can help you or hurt you – from LinkedIn and Microsoft’s constant updates to Facebook’s algorithm changes and Google’s new recruiting tools.
Career professionals are guiding clients to use the features LinkedIn and Microsoft Word are rolling out to their benefit and protect themselves from potential negatives. They are also helping clients understand the importance of their online presence as search platforms like Google are used increasingly for candidate and consumer research.
6. Career stability will now depend on your adaptability and consistency. While rapid market changes tempt you to constantly reinvent, competing in an increasingly global market will require you to not only anticipate change but also communicate how past experiences and successes add value in the new world of work.
Career professionals are helping professionals who are struggling with self-authoring. They are guiding a long-term approach for all clients to focus on relationship building, keep up with industry trends, and understand what they need to do to advance.
7. Career identity is no longer for life and people are seeking support to pivot faster. More people are realizing that losing your professional identity or having to reconstruct it is a big deal – and they’re seeking out help through virtual support, online classes, and coaching.
Career professionals are taking a more holistic approach as more individuals experience self-esteem injury and struggle to progress or redirect their career after job loss. Those in education settings are adapting to provide a higher level of support.
Brain-based success coaching techniques are growing in popularity. Coaches are embracing approaches that place more onus on the client to achieve the deep work they desire. Coaches are guiding clients in evaluating how life shapes career choices and going deeper with clients during interview and networking coaching.
8. You are in charge of your career even if you are employed. Being intrapreneurial within your company – regardless of its size – will be critical for career longevity.
Career professionals are assisting more individuals with job crafting and negotiating for their advancement. They are helping clients identify opportunities and consider how they can design experiences that imitate smaller companies within a larger organization. Career professionals are creating more resources for a growing population of older workers who want to work but are experiencing ageism and lack of flexibility.
9. Companies are offering great programs to increase retention. From career and professional development to lateral moves and other skill-building opportunities, companies are starting to understand the importance of learning and meaningful work. Take advantage of it!
Career professionals are coaching clients to take advantage of corporate development programs now, as they will be at an advantage when the economy shifts again. Internal and external coaches are helping clients adapt as companies create different types of career pathing and development programs.
10. Harassment and discrimination topics are infiltrating hiring, career advancement, and career decision-making. Hiring managers are screening for harassment behaviors on social media and job seekers are researching company culture for red flags. Emotional intelligence has officially been upgraded from a “nice-to-have” to a “must-have.”Career professionals are coaching candidates who want to research and identify the presence of harassment and discrimination as they make career decisions. As companies use social media screening tools to screen out candidates who demonstrate anger or harassment behaviors, coaches are helping clients understand the importance of emotional intelligence online and in everyday work situations.
11. Global forces are impacting career mobility for all. With Brexit in the UK, impending changes to visa requirements in the US, dynamic economies across Europe, and looming trade wars all professionals need to be aware of the global nature of talent.
Career professionals are preparing clients to be agile as continued uncertainty from Brexit and other political and economic forces cause difficulty for international workers in Europe, the US, and beyond. Coaches and clients are navigating a divide between those who speak multiple languages and work for global companies and those who are not engaging in the global workforce.
12. The world of work is changing fast – and it can be scary. New information bombards us daily about artificial intelligence and other technologies poised to change work as we know it. Don’t let the drama stop you for keeping tabs on the real trends in your industry.
Career professionals are coaching individuals to anticipate needs new technology creates and learn skills that add value will have an advantage. They are adapting to aid in planning for careers that are no longer linear. Career professionals are paying attention to trends of careers on the rise and those that are declining.
13. Remote work is on the rise. Remote work, appealing as it may be, has its challenges. Remote workers – current 43% of the US workforce and growing – face challenges of staying visible to their employer and staying up on industry trends.
Career professionals are aiding individuals who are challenged to manage work-life integration and stay connected with their industry or community as they work remotely.
14. A side-gig is becoming the norm, not the exception. Professionals of all ages and industries are creating opportunities for themselves outside of their day job – finding ways to not only add to their income but fulfill a passion or learn a skill that will take their career to the next step.
Career professionals are seeking out skills and resources to help clients identify motivations and goals for entrepreneurship or portfolio career choices and tools to help them start new businesses or take on side gigs while employed without harming their opportunities.
15. There has never been a better time to negotiate salary. Hiring managers are more open to salary negotiation than ever before – they expect it, usually have more wiggle room than they let on, and certain states/municipalities have leveled the playing field by outlawing questions about salary history.
Career professionals are guiding clients to understand a company’s compensation structure and philosophy before negotiating salary.
16. The hiring process is grueling – and companies are not in a hurry to improve the candidate experience. Hiring processes have swollen to include video interviews, double digit rounds of interviews, and presentations. They hear the concerns about the lengthy process, but don’t seem in a hurry to make it easier.
Career professionals are providing guidance for candidates facing up to 10 rounds of interviews at a company and creating presentations, including requests for presentations on something they are passionate about that is unrelated to the job.
17. Blind hiring is on the rise. The intent is positive – to decrease bias and discrimination – but the effectiveness is still under question. Technology may alter voice or strip a resume of identifying information as companies look for answers and tools to aid in the process.
Career professionals are coaching candidates who are still experiencing age discrimination to convince employers of their energy, commitment, and experience by showing instead of telling and having an engaging, professional photo on LinkedIn. They are preparing candidates for blind hiring and other technologies that are evolving to achieve these goals.
18. Hiring managers are loosening the reigns on the requirement for a 4-year degree. Don’t drop out yet, though – consider what future employers might consider important during the next economic downturn and choose education, certification, and experiences wisely!
Career professionals are helping clients understand when and how to emphasize credentials as part of their personal brand. They are guiding candidates to determine what training is important in their careers now and in the future. Colleges are putting more emphasis on teaching students soft skills like communication, leadership, problem-solving, and teamwork based on employer input.
19. Companies are evaluating candidates and new hires with more assessments and gamification tools. Use of these tools is on the rise in the hiring process and for new hires. Be ready to show instead of tell – with possible long-lasting impact on your trajectory within a company.
Career professionals are helping individuals prepare for more pre- and post-hire assessments as companies increase their use assessments as predictive guides and individuals may face barriers to advancement if their profile does not match that of a high performer. This preparation is particularly important for those who lack computer skills or have other barriers around taking assessments.
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