Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles
CTL Associate Quarterly Call with CTL Board
Resume Writing Academy Training Program
Social Branding Analyst Certification
Career Jam: Where Experts Forecast The New & The Next
CTL Conference & Professional Development Symposium
Partner & Associate Events
Jenn Long: Millennials Dominate the Workforce: How Do We All Survive and Thrive?
CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS
MAY 1 | Join Us in Madrid: Group Flight Deposits Due 7/28
Thrive: Helping Careerists Navigate a Global, Virtual & Gig Workforce May 1 to 3, 2018 NH Nacional Paseo Del Prado, 48, Madrid, Spain
Career Thought Leaders and Resume Writing Academy are going abroad for three exciting days of global connecting, learning, and exceptional value.
The 2018 conference will be a true international symposium, with attendees joining from across the U.S., Europe, Australia, South America, and beyond.
For those traveling from the U.S., we've put together a group flight so you can enjoy the company of your career colleagues as you travel. You are welcome to reserve tickets for guests. We will also be coordinating ground transportation for the group to the hotel.
Saturday, 4/28, JFK to Madrid, Delta #410; Depart 7:35pm arrive Madrid 9:15am
Saturday, 5/05, Madrid to JFK, Delta #210; Depart 10:20am arrive JFK 12:33pm
Pricing & Payment Information
Current price including all taxes and fees is $535.56. The taxes could change. ** If you are flying from another US city to JFK to meet the group, there will be an additional cost for the connecting flights. Contact Ann Griffith with Frosch for an estimate: 970-402-9134 or firstname.lastname@example.org.
A deposit of $100 per ticket is due by 7/28/2017. ** This deposit is non-refundable unless we sell more than the minimum number of tickets. CTL must meet the minimum of 10 tickets for this itinerary to maintain the price.
The second payment of $235.56 per ticket is due by 1/28/2018. ** This payment is non-refundable unless another conference-goer assumes your ticket and payments.
The final payment is due by 3/15/2018.
The travel agent can assist with purchases that fall outside of the flight dates or with flights returning on different dates or from other cities (if you plan to extend your trip in Europe).
AUG 3 | Comprehensive LinkedIn Profile Writing Course
More than 70% of employers are screening candidates on social media and new software is scraping all of your clients' profiles to calculate their personalities. Do your clients have social media profiles that use the right language to get found by their target audience while telling a story that demonstrates their brand and hooks readers into initiating a connection?
If you want to write profiles that differentiate your candidates, join us starting August 3rd for the industry's only comprehensive social media profile writing training program – and become an Academy Certified Profile Writer.
Live Thursdays from Noon to 1:30 pm Eastern or listen to the recordings for the self-paced option.
What does the ACPW program entail?
5 webinar classes on profile strategy, social media hiring trends, professional writing, stand-out profile formats, writing strategies for each profile type/section, and techniques to draw out great content from your candidates (LinkedIn®, Twitter®, Facebook®, and other social mediums are all included; the program is not endorsed by any of these)
4 homework assignments with individualized feedback to hone your skills
3 independent learning projects creating profile content based on case studies to increase your mastery of the content
What do you get from the program?
Videos that show you how to manipulate profile sections and implement what you learn in class
Hundreds of pages of handouts and sample profiles.
Discounts on other training programs and events sponsored by RWA and CTL.
Subcontract writing positions with other resume companies – a great way to gain additional experience while making money(!). These projects generally pay between $100 to $400 per resume.
Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility.
More than ever before, professionals today are charged with managing their own careers.
More than ever before, coaching, career services, and professional resume writing are gaining traction as legitimate industries – for the betterment of those in our industry and professionals worldwide (in my humble opinion!).
At the crux of it all is the foundational idea of personal branding. The ideas of personal branding are simple – it's what is authentic to you that differentiates you from your peers and is relevant and compelling to those who make decisions about you. But getting clarity in these areas and building a strong, unique promise of value isn't easy.
Join Susan Chritton and Marie Zimenoff for a free call to talk personal branding and share about the Reach Personal Branding programs that came under the Career Thought Leaders umbrella this Spring.
You'll also learn about the Reach Personal Branding methodology and the unique opportunity to become a Certified Personal Brand Strategist (CPBS). The deadline to get the early bird pricing for the CPBS program is August 15.
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!
UPCOMING CONFERENCE APPEARANCES
ICF Converge | Washington, DC
CTL Board Member Susan Chritton will join Marie in running a "Development Lab" at ICF Converge on August 25, 2017, where they will help coaches from around the world clarify their personal brand and create bios to build their coaching practices. If you're planning to attend Converge, watch for more information on how you can join!
If you are attending Converge, we'll also be planning a group dinner Wednesday night. Watch this section of the newsletter next week for an RSVP link.
Writing:Rethinking the Resume (Career Confidante Radio) Listen to this show recorded last year where the late Dick Bolles shares his research on the hiring process and talks about the resume of the future. The "digital first" topic we discussed is why we developed the Academy Certified Profile Writing course!
CONGRATULATIONS TO OUR COLLEAGUES
COLLEAGUES EARN PRESTIGIOUS CREDENTIALS
Congratulations to Niya Allen, the newest Credentialed Career Manager, and to Laura Slawson who has renewed her CCM. They have demonstrated dedication to the careers industry through certification, commitment to continued education, sharing their expertise, and giving back to their local and professional community. Keep up the good work, Niya and Laura!
You can become an expert in writing social media profiles – help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy offers the only comprehensive social media profile writing course to teach you the strategy behind writing profiles, the mechanics of formatting and manipulating profiles to match career strategy, and much more. The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.
Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.
Every candidate wants to stand out from the competition. How do we make sure the content for each resume is truly branded – communicating our client's unique promise of value? In this Master Class E-Summit, Resume Writing Academy CEO and Master Brand Strategist Marie Zimenoff will share secrets to gathering differentiating content and writing branded career marketing portfolios. This 2-hour webcast will provide you with writing strategies, concepts, and tools you can use immediately. In your portfolio of handouts for the class, you'll receive document samples (resumes, LinkedIn profiles, bios, cover letters), resources, and our favorite tools for extracting personal brand and capturing client information. Learn more and register.
In this CTL Associate Call, our CTL Board will be leading a discussion about the trends in career marketing methods – resumes, cover letters, LinkedIn profiles, and more! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.
RWA is the first comprehensive, strategically-focused resume training program, guaranteed to teach you how to write powerful and effective resumes. Whether you're a beginning resume writer who wants to learn the art of resume writing or an experienced writer who wants to strengthen the breadth and depth of your expertise, RWA is for you. Join us as we celebrate this as our 25th class! Learn more and register.
Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.
Career Jam is your opportunity to participate in exploration, conversation, and discovery as career colleagues. We'll be adding new features and topics this year to keep the event fresh! Career professionals in the US, Canada, Europe, Australia, and New Zealand join in-person and virtual events to share, explore, learn, and collaborate. If you'd like to host an event in your city, please contact Marie for more information. Learn more and register.
May 1-3, 2018 CTL Conference & Professional Development Symposium Goes to Spain
Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. Learn more here.
For the first time ever, we are faced with four generations in the professional workforce (soon to be five). By 2030, Millennials will make up 75% of the workforce, according to the Bureau of Labor Statistics. Major change is ahead! Millennials will both influence how we work – bringing new workplace behaviors and needs – and be impacted by the rapidly changing world of work. Learn more and register.