Issue 158 | August 18, 2017


CAREER TRENDS HAPPY HOUR
"Initiative is to success what a lighted match is to a candle."
– Orlando A. Battista, 20th-Century Canadian-American Chemist & Author

Certified Personal Brand Strategist (CPBS)
Training & Certification Program Starts August 29

Registration Closes August 22


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Certified Personal Brand Strategist Class Registration Closes August 22
  • Join Us in Madrid: Conference Updates
  • CTL Associate News & Opportunities
  • Visit Us at These Upcoming Events

RESOURCES, DATA & IMPORTANT LINKS

  • Social Media: The Definitive Report About the Best Times to Post on Social Media
  • Interviewing: 6 Smart Questions You're Probably Forgetting to Ask in an Interview
  • Leadership: 11 Decision-Making Tips All Executives Should Remember
  • Branding: Trendy Advice Killing Your Career? Stop the Confusion: Personal Branding & "Voice"
  • Career Change: The Mindset That Fosters Career Agility

UPCOMING TRAINING & PROFESSIONAL
DEVELOPMENT

CTL & RWA Events

  • Certified Personal Brand Strategist Class
  • Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles
  • CTL Associate Quarterly Call with CTL Board
  • Resume Writing Academy Training Program
  • Social Branding Analyst Certification
  • Career Jam: Where Experts Forecast The New & The Next
  • CTL Conference & Professional Development Symposium

Partner & Associate Events

  • Helping Clients Secure a Federal Job (Two-Part Series)
  • Subtle Career Success Skills: The Magic of Business Etiquette
  • Training from the BACK of the Room

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

Certified Personal Brand Strategist Registration Closes August 22

The only personal branding program used in 40 countries with thousands of clients.

Personal branding isn't the flavor of the month. It is a transformational process entrepreneurs, small business owners, executives, professionals, and job seekers use to find authenticity and articulate the branded value that makes them more influential, indispensable, and incredibly happy at work.

For your clients, personal branding is the future of career management – a proactive solution for their long-term career success.

Personal branding launches your career – boosting your confidence to know you are doing the best for your client, taking the right steps and not having to make it up as you go.

After the CPBS program, you'll sound and feel like an expert – exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Brand Strategist program, you will learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

You'll walk away ready to:

  • More confidently engage clients and consistently surpass client expectations.
  • Articulate a unique value proposition to stand out in the crowded coach market.
  • Produce replicable results and systemize client interaction with done-for-you workbooks.
  • Attract more ideal clients and make more money with a turn-key personal branding business.

**NEW: We've simplified the certification process and added more value throughout the year. In addition to the Certified Personal Brand Strategist class, you get the following bonuses:

BONUS #1

360Reach Analyst Certification. As part of your Personal Branding Certification, you become certified to use 360Reach – the personal branding survey that has been used by over a million people. It's fun! It's innovative! And it's actionable!

BONUS #2

Social Branding Analyst Certification (normally $797.00). Your clients first impression is digital – 90% of recruiters use social media and 80% of people research online before buying from a company. Become the guide your clients need to build a consistent online presence.

ICF Coaches Only: When you complete the requirements for all 3 certifications (and attend all sessions live), you'll receive 18 ICF CCEs!

WHAT YOU RECEIVE ... 3 certification courses for the price of 2!

  1. 360Reach Certified Analyst Certification training (Value $497)
  2. Certified Personal Brand Strategist training (Value $2997)
  3. Social Branding Analyst Certification training (Value $797)

Register today.

Join Us in Madrid: Conference Updates

Thrive: Helping Careerists Navigate a Global, Virtual & Gig Workforce
May 1 to 3, 2018
NH Nacional
Paseo Del Prado, 48, Madrid, Spain

Career Thought Leaders and Resume Writing Academy are going abroad for three exciting days of global connecting, learning, and exceptional value.

The 2018 conference will be a true international symposium, with attendees joining from across the U.S., Europe, Australia, South America, and beyond.

For those traveling from the U.S., we've put together a group flight so you can enjoy the company of your career colleagues as you travel. You are welcome to reserve tickets for guests. We will also be coordinating ground transportation for the group to the hotel.

Flight Information

  • Saturday, 4/28, JFK to Madrid, Delta #410; Depart 7:35pm arrive Madrid 9:15am
  • Saturday, 5/05, Madrid to JFK, Delta #210; Depart 10:20am arrive JFK 12:33pm

Pricing & Payment Information

Current price including all taxes and fees is $535.56. The taxes could change.

Only 7 Seats Left at this Price! Reserve Your Seat Today.

Conference Agenda

Tuesday, May 1

  • Workshops on this day will go in-depth into coaching and business development topics.
  • There will be 4 sessions offered, 3.5 hours each, and you will choose 2 sessions to attend.
    ** NOTE: Mini-conference registration does not include these sessions.

Wednesday, May 2 & Thursday, May 3

  • Get practical tools, tips, and resources you can use to help clients navigate the dynamic international workplace.
  • Topics include job search, career coaching, personal branding, leadership coaching, and more!

Early Registration Closes November 17.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Share your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

UPCOMING CONFERENCE APPEARANCES

ICF Converge | Washington, DC

CTL Board Member Susan Chritton will join Marie in running a "Development Lab" at ICF Converge on August 25, 2017, where they will help coaches from around the world clarify their personal brand and create bios to build their coaching practices. If you're planning to attend Converge, watch for more information on how you can join!

Join Susan Chritton and Marie for dinner Wednesday night.

RESOURCES, DATA & IMPORTANT LINKS

Social Media: The Definitive Report About the Best Times to Post on Social Media (MarketingProfs)
We hear and read about this all the time, and this is the best graphic we've seen about when to post and why these are the best times.

Interviewing: 6 Smart Questions You're Probably Forgetting to Ask in an Interview (Business Insider)
This article includes a few of favorites, and excellent phrasing for uncovering the critical metrics for the position, follow-up process, and more.

Leadership: 11 Decision-Making Tips All Executives Should Remember (Forbes)
An extensive primer for any professional looking to improve their decision-making without having to learn it all from their own mistakes.

Branding: Trendy Advice Killing Your Career? Stop the Confusion: Personal Branding & "Voice" (LinkedIn)
A popular speech by Sheryl Sandberg seems to be causing some confusion on the definition of personal brand – at least as CTL and Reach Personal Branding define it. Let's clear up the confusion for our clients!

Career Change: The Mindset That Fosters Career Agility (INSEAD)
Career agility is a growing topic in the careers field, and one Elisabeth Harney, Rosemary McLean, John Lees, and others will address at the 2018 Career Thought Leaders conference. This article provides a quick framework for helping clients improve their career agility.

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2017 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

August 29, 2017, 10 am ET
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

September 8, 2017, Noon ET
Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles

Every candidate wants to stand out from the competition. How do we make sure the content for each resume is truly branded – communicating our client's unique promise of value? In this Master Class E-Summit, Resume Writing Academy CEO and Master Brand Strategist Marie Zimenoff will share secrets to gathering differentiating content and writing branded career marketing portfolios. This 2-hour webcast will provide you with writing strategies, concepts, and tools you can use immediately. In your portfolio of handouts for the class, you'll receive document samples (resumes, LinkedIn profiles, bios, cover letters), resources, and our favorite tools for extracting personal brand and capturing client information. Learn more and register.

September 11, 2017, Noon ET
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, our CTL Board will be leading a discussion about the trends in career marketing methods – resumes, cover letters, LinkedIn profiles, and more! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

September 15, 2017, Noon ET
Resume Writing Academy Training Program

RWA is the first comprehensive, strategically-focused resume training program, guaranteed to teach you how to write powerful and effective resumes. Whether you're a beginning resume writer who wants to learn the art of resume writing or an experienced writer who wants to strengthen the breadth and depth of your expertise, RWA is for you. Join us as we celebrate this as our 25th class! Learn more and register.

October 23, 2017, Noon ET
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.

December 1, 2017, 11:30 AM LOCAL TIME
Career Jam: Where Experts Forecast The New & The Next (Formerly Career Brainstorming Day)

Career Jam is your opportunity to participate in exploration, conversation, and discovery as career colleagues. We'll be adding new features and topics this year to keep the event fresh! Career professionals in the US, Canada, Europe, Australia, and New Zealand join in-person and virtual events to share, explore, learn, and collaborate. If you'd like to host an event in your city, please contact Marie for more information. Learn more and register.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. Learn more here.

ASSOCIATE & PARTNER EVENTS

August 18 & 25, 2017, Noon ET
Helping Clients Secure a Federal Job (Two-Part Series)

Are your clients a match for federal jobs? In this two-part webinar we will learn about the ins and outs of federal job searching to better assure our clients are a good match, qualified, and present themselves accurately and powerfully to the hiring agency with a great resume. This webinar series presumes some prior knowledge of resume writing. Learn more and register.

September 22, 2017, Noon ET
Subtle Career Success Skills: The Magic of Business Etiquette

Dale Carnegie estimated that up to 85% of career success is based upon one's interpersonal skills. The way a person behaves and communicates in professional situations influences career success. Consequently, it is essential that job seekers and workers possess the ability to behave in a polished, positive and competent manner. To do this one needs to know the accepted and expected business rules of conduct. Find out what we should be telling our students and clients. Learn more and register.

October 19-20 | Irvine, Southern CA
Training from the BACK of the Room

This is great training for trainers, teachers, coaches – any one who wants to 'teach it quick and make it stick.' Crafted by expert Sharon Bowman based on current brain science, and delivered by CTL Founding Board Member Elisabeth Sanders-Park, this 2-day event takes your training to an advanced level! Fills quickly. Early bird and CTL discount (code: CTL$100) available. Learn more and register.

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

2017 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

Fill out my online form.

Upcoming Events

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