Issue 160 | August 31, 2017


CAREER TRENDS HAPPY HOUR
"Creativity is inventing, experimenting, growing, risk-taking, breaking rules, making mistakes, and having fun."
– Mary Lou Cook, Peace Activist

Resume & Profile E-Summit
5 Keys to Writing Resumes & Profiles that Truly Differentiate Your Client
Friday, September 8, 2017

Register Today

Resume Writing Academy Training Program & ACRW Certification
Starts Friday, September 15, 2017

Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Resume & Profile E-Summit: 5 Keys to Writing Resumes & Profiles that Truly Differentiate Your Client
  • Resume Writing Training: ACRW Group Class
  • Join Us in Madrid: 5 Seats Remaining on Group Flight
  • CTL Associate News & Opportunities

RESOURCES, DATA & IMPORTANT LINKS

  • Career Marketing: Digging Deep: How to Uncover Critical Accomplishments
  • Leadership: The Most Important Trait in a Boss is This
  • International View: How to Write a Motivation Letter: 4 Common Mistakes
  • Career Management: How to Successfully Work Across Countries, Languages, and Cultures
  • Early Career: The Marketing MBA Internship Mistake

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleagues Earn Prestigious Credentials

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles
  • CTL Associate Quarterly Call with CTL Board
  • Resume Writing Academy Training Program
  • Certified Hidden Job Market Coach
  • Social Branding Analyst Certification
  • Career Jam: Where Experts Forecast The New & The Next
  • CTL Conference & Professional Development Symposium

Partner & Associate Events

  • Subtle Career Success Skills: The Magic of Business Etiquette
  • Advanced Job Search Coaching Program
  • Training from the BACK of the Room

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

SEP 8 | 5 Keys to Writing Resumes & Profiles that Truly Differentiate Your Client

Every candidate wants to stand out from the competition. How do we make sure the content for each resume is truly branded – communicating our client's unique promise of value?

In this Master Class E-Summit, Resume Writing Academy CEO and Master Brand Strategist Marie Zimenoff will share secrets from her in-depth knowledge to help you learn:

How to Capture Differentiated Content

  • An understanding of what branding is and is not, so you avoid the pitfall of defaulting to meaningless adjectives
  • Multiple methods of capturing client information, including assessments like the 360Reach, the pros and cons of these methods, and tips for creating a system that works for you
  • Questions to ask that will elicit the information you really need (and not endless details you don't need)
  • Tools to extract information from even the most reluctant or inarticulate client

How to Write Branded Resumes & Profiles

  • Tips and techniques for writing and designing best-in-class, branded resumes that truly outshine all others
  • Samples to help you build a consistent brand across a suite of documents – profiles, letters, and resumes – while differentiating your client and providing new information on each
  • Best practices for writing LinkedIn profiles, e-notes, and other career marketing communications

By mastering these key concepts, you'll give your clients an immediate advantage by outshining the competition. When they understand how they bring unique value, your clients will radiate CONFIDENCE! You'll be more productive, more effective, and more CONFIDENT about what you do, how you do it, and why it is valuable to your clients. If you're in private practice, you'll have the confidence to charge what you're worth (and get it)!

This 2-hour webcast will provide you with writing strategies, concepts, and tools that you'll be able to use immediately. In your portfolio of handouts, you'll receive document samples (resumes, LinkedIn profiles, bios, cover letters), resources, and our favorite tools for extracting personal brand and capturing client information.

When you register, you will have access to the live session and receive the audio recording link, so you can listen – over and over – whenever you wish.

Qualifies for 2 CEUs.

Register today.

SEP 15 | Resume Writing Training: ACRW Group Class

Did you know that you can learn to write tight and design beautiful, ATS-friendly documents while earning the most recognized credential in the business … all in one training program?

The Resume Writing Academy's resume writing training is the only comprehensive, strategically focused program guaranteed to teach you how to write career documents that will increase earning power for your clients and propel your career forward.

Next live webcast class starts Friday, September 15, from Noon to 1:30 pm Eastern.

What Does RWA Involve?

  • 5 classes on resume strategy, resume writing, content development, cover letter and LinkedIn profile writing, formatting, grammar, keyword and ATS optimization, and more
  • 6 hands-on projects formatting and writing resumes and cover letters
  • Individualized feedback on your writing, strategy, and design (including video feedback to demonstrate MS Word concepts) to hone your skills

What Do You Get With RWA?

  • Hundreds of pages of handouts and samples of resumes, cover letters, e-notes, LinkedIn profiles, and more
  • 100-page resume e-book
  • 50-page cover letter e-book
  • 8 videos demonstrating best-in-class formatting and presentation techniques
  • Discounts on other training programs and events sponsored by RWA and CTL
  • Subcontract writing positions with other resume companies – a great way to gain additional experience while making money(!); these projects generally pay between $100 to $400 per resume
  • Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility

Learn more and register for the live webcast class.

MAY 1 | Join Us in Madrid: 5 Seats Remaining on Group Flight

Thrive: Helping Careerists Navigate a Global, Virtual & Gig Workforce
May 1 to 3, 2018
NH Nacional
Paseo Del Prado, 48, Madrid, Spain

Career Thought Leaders and Resume Writing Academy are going abroad for three exciting days of global connecting, learning, and exceptional value.

The 2018 conference will be a true international symposium, with attendees joining from across the U.S., Europe, Australia, South America, and beyond.

For those traveling from the U.S., we've put together a group flight so you can enjoy the company of your career colleagues as you travel. You are welcome to reserve tickets for guests. We will also be coordinating ground transportation for the group to the hotel.

Flight Information

  • Saturday, 4/28, Delta #410; Depart JFK 7:35pm arrive Madrid 9:15am
  • Saturday, 5/05, Delta #210; Depart Madrid 10:20am arrive JFK 12:33pm

Pricing & Payment Information

Current price including all taxes and fees is $535.56. The taxes could change.

Only 5 seats left at this price! Reserve your seat today.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Join us for the CTL Associate Call September 11
  • Share your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

RESOURCES, DATA & IMPORTANT LINKS

Career Marketing: Digging Deep: How to Uncover Critical Accomplishments (Resume Writing Academy)
Professional career-industry writers know that the power of a resume, LinkedIn profile, or letter is content that demonstrates client success and value. How do you get that great content? Read this for powerful questions that will transform your writing!

Leadership: The Most Important Trait in a Boss is This (Inc.)
Everyone talks about integrity, and we know how important it is to build the trust required for leaders to make a difference. This article gives practical tips for an integrity makeover.

International View: How to Write a Motivation Letter: 4 Common Mistakes (The Public News Hub)
An international perspective brings fresh language to a common conversation about the cover letter.

Career Management: How to Successfully Work Across Countries, Languages, and Cultures (HBR)
We live in a global economy, but that doesn't always mean we work in a way that builds bridges across the divides of geography, language, and culture. If you or your clients are looking to be more effective, this is a must-read. If you want to be more internationally savvy, join CTL in Madrid!

Early Career: The Marketing MBA Internship Mistake (Forbes)
If you work with marketing professionals – from new MBAs to senior marketers – this is a must-read about how their focus can limit their career options.

CONGRATULATIONS TO OUR COLLEAGUES

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

COLLEAGUES EARN & RENEW PRESTIGIOUS CREDENTIALS

Congratulations to Paula Nothstine, the latest career professional to earn her Master Resume Writer (MRW) credential from Career Thought Leaders. Paula has demonstrated her expertise in strategy, design, and writing effective resumes by earning one of the world's most elite credentials. Congratulations, Paula!

Congratulations to Elizabeth Craig who is honored to be one of the first National Career Development Association (NCDA) members credentialed as a Certified Career Services ProviderTM (CCSP). Elizabeth received this credential based on her being an NCDA Career Development Facilitator and Instructor since November 2004 and an NCDA eLearning Instructor since September 2006. Kudos to you, Elizabeth!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2017 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

September 8, 2017, Noon ET
Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles

Every candidate wants to stand out from the competition. How do we make sure the content for each resume is truly branded – communicating our client's unique promise of value? In this Master Class E-Summit, Resume Writing Academy CEO and Master Brand Strategist Marie Zimenoff will share secrets to gathering differentiating content and writing branded career marketing portfolios. This 2-hour webcast will provide you with writing strategies, concepts, and tools you can use immediately. In your portfolio of handouts for the class, you'll receive document samples (resumes, LinkedIn profiles, bios, cover letters), resources, and our favorite tools for extracting personal brand and capturing client information. Learn more and register.

September 11, 2017, Noon ET
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, our CTL Board will be leading a discussion about the trends in career marketing methods – resumes, cover letters, LinkedIn profiles, and more! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

September 15, 2017, Noon ET
Resume Writing Academy Training Program

RWA is the first comprehensive, strategically-focused resume training program, guaranteed to teach you how to write powerful and effective resumes. Whether you're a beginning resume writer who wants to learn the art of resume writing or an experienced writer who wants to strengthen the breadth and depth of your expertise, RWA is for you. Join us as we celebrate this as our 25th class! Learn more and register.

October 12, 2017, Noon ET
Certified Hidden Job Market Coach

Job search takes a toll on client confidence, motivation, and follow-through. From targeting their search, to networking and using social media, opportunities for fear to erode their success are constant. Are you looking for tools to address fear and barriers that stop job seekers in their tracks? The Certified Hidden Job Market Coach (CHJMC) program offers a structured approach to job search planning, networking, and proactive search, enhancing your ability to move candidates into new jobs quickly. 6 sessions starting Thursday, October 12, from Noon to 1:30 pm Eastern (or listen to the recordings). Learn more and register.

October 23, 2017, Noon ET
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.

December 1, 2017, 11:30 AM LOCAL TIME
Career Jam: Where Experts Forecast The New & The Next (Formerly Career Brainstorming Day)

Career Jam is your opportunity to participate in exploration, conversation, and discovery as career colleagues. We'll be adding new features and topics this year to keep the event fresh! Career professionals in the US, Canada, Europe, Australia, and New Zealand join in-person and virtual events to share, explore, learn, and collaborate. If you'd like to host an event in your city, please contact Marie for more information. Learn more and register.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. Learn more here.

ASSOCIATE & PARTNER EVENTS

September 22, 2017, Noon ET
Subtle Career Success Skills: The Magic of Business Etiquette

Dale Carnegie estimated that up to 85% of career success is based upon one's interpersonal skills. The way a person behaves and communicates in professional situations influences career success. Consequently, it is essential that job seekers and workers possess the ability to behave in a polished, positive and competent manner. To do this one needs to know the accepted and expected business rules of conduct. Find out what we should be telling our students and clients. Learn more and register.

October 3, 2017, Noon ET
Advanced Job Search Coaching Program

Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. 8 sessions starting Tuesday, October 3, from Noon to 1:30 pm Eastern. Learn more and register.

October 19-20 | Irvine, Southern CA
Training from the BACK of the Room

This is great training for trainers, teachers, coaches – any one who wants to 'teach it quick and make it stick.' Crafted by expert Sharon Bowman based on current brain science, and delivered by CTL Founding Board Member Elisabeth Sanders-Park, this 2-day event takes your training to an advanced level! Fills quickly. Early bird and CTL discount (code: CTL$100) available. Learn more and register.

2017 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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Upcoming Events

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