Issue 186 | March 2, 2018


CAREER TRENDS HAPPY HOUR
"The best cure for a sluggish mind is to disturb its routine."
– William H. Danforth, 20th Century Founder of The American Youth Foundation

Resume & Profile E-Summit
How to Make Non-linear Careers Shine: Writing for Challenging Client Situations

Register Today

Social Branding Analyst Certification
Regular Registration Closes March 16

Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • New Resource for Career Colleagues
  • Resume & Profile E-Summit on March 16
  • Social Branding Analyst Certification Regular Registration Closes March 16
  • CTL Associate News & Opportunities
  • Visit Us at These Upcoming Events

RESOURCES, DATA & IMPORTANT LINKS

  • Career: How to Speak Up, Stand Out and Get Taken Seriously at Work
  • Leadership: All You Wanted to Know About Leadership Trends This Year
  • Interviewing: Survey of 850 Hiring Managers Finds That This Is the No. 1 Thing That Can Sabotage Your Interview
  • Thought Leadership: Eight Questions to Ask Yourself Before Starting a Podcast
  • Technology: This Chrome Extension Matches LinkedIn Profiles to Open Tech Jobs

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleague Earns Prestigious Credential

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • CTL Associate Quarterly Call with CTL Board: Working With Gen Z and Millennials
  • Resume & Profile E-Summit: How to Make Non-linear Careers Shine: Writing for Challenging Client Situations
  • Social Branding Analyst Certification
  • CTL Conference & Professional Development Symposium

Partner & Associate Events

  • Career Conversation #1: Strengthening Your Professional Confidence
  • Career Conversation #2: Mentoring to Build Your Confidence
  • Career Conversation #3: Build Your Confidence by Negotiating for What You Want

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

NEW RESOURCE FOR CAREER COLLEAGUES: The Essential Guide to Career Certifications

Compiled by career colleague Paula Brand, this electronic publication features 50+ career industry credentials. Each entry includes the certification name and area of focus, a verified link to the training provider's website, costs involved, program length, eligibility criteria, and renewal requirements.

Learn more about The Guide here.

RESUME & PROFILE E-SUMMIT: How to Make Non-Linear Careers Shine: Writing for Challenging Client Situations

March 16, 2018, Noon to 2 pm ET
All Registrants Receive Lifetime Access to Recording

At heart, every resume writing challenge is the same: to take what we know about each client and present it in a way that is interesting, aligned with current objectives, and relevant to a future employer.

But we all know that some resume writing projects are more difficult than others. They require us to think differently, come up with new ideas and formats, and be creative in presenting a background that doesn't fit the mold.

Writing these resumes challenges each of us to showcase all that is positive about a client and downplay the negative while meeting the employer's expectations. It's a balancing act that great resume writers know how to do well.

In this E-Summit, Resume Writing Academy CEO Marie Zimenoff will share tips and tricks for helping any candidate shine based on her experience helping ex-offenders transition to the workforce, working with military bases, teaching resume classes in the workforce center, and guiding resume development for students at a nonprofit retraining center.

You will walk away with strategies, samples, and new ideas for dealing with those client situations – so you feel confident and well-prepared to help many different clients dealing with diverse challenges. For example:

  • Hopping from one job to another – whether by choice, industry downturn, or poor performance.
  • Returning to work – whether that absence relates to raising children, recovering from an illness, being incarcerated, or any other factor that took your client out of the workforce.
  • Exiting the military – and pursuing civilian jobs that may or may not relate to military experience.

Career services staff at workforce centers, nonprofits, community colleges, and military bases where we have delivered this training rave about these strategies – many they have never heard before – and now you can learn them, too!

In addition to tips, techniques, and strategies, you'll receive a valuable portfolio of resume samples PLUS an opportunity to brainstorm around your own challenging client scenarios.

Learn more and register.

SOCIAL BRANDING ANALYST CERTIFICATION: Regular Registration Closes March 16

Leadership, career, and branding coaches have a growing opportunity to help clients expand their thought-leadership, build and nurture their network, and achieve their goals.

By providing a proven process and social media plan, coaches also have an opportunity to deliver a long-term value proposition with confidence in the value they deliver and land more of their ideal clients.

Are you ready to differentiate yourself in the marketplace and transform your clients' social brands?

In the Social Branding Analyst certification program, coaches will learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away ready to

  • Overcome client overwhelm by clarifying social media goals aligned with their brand
  • Transform social media results through development of consistent messaging
  • Attract your client's target audience with a strategy informed by research and best practices
  • Communicate your unique value to achieve your career or business development goals

We've made the program more robust … meaning more value for you, including:

  • Lifetime access to use the 360Reach survey with clients by becoming a 360Reach Analyst (a $397 value).
  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram).
  • Case studies and resources for working with entrepreneurs, business owners, leaders, job seekers, and more!

Regular registration closes March 16!

Learn more and register.

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Register for the CTL Associate Call coming up on March 12
  • Share your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

UPCOMING CONFERENCE APPEARANCES

CTL CEO Marie Zimenoff will present at the Asia Pacific Career Development Association Conference in Beijing, China, May 15–19, 2018. Her presentation, "Be Influential, Indispensable, and Incredibly Happy at Work: The Power of Branding!" will be on Wednesday, May 16, 2018, at 5:20 pm. More details.

CTL Board Member Susan Chritton and Marie Zimenoff will present "How to Write a Bio that Connects" at the NCDA Conference in Phoenix, AZ, June 21–23, 2018. The session will be in the first group of Presentation Series, Thursday, June 21 from 3:50 to 5:00 pm. We look forward to seeing you there!

RESOURCES, DATA & IMPORTANT LINKS

Career: How to Speak Up, Stand Out and Get Taken Seriously at Work (Forbes)
Do you have clients who know they could make a difference but are afraid of speaking up because of their lack of experience or self-worth? This is a must read!

Leadership: All You Wanted to Know About Leadership Trends This Year (Human Resources Online)
New data from the Global Leadership Forecast shares what DDI, EY, and The Conference Board have identified as the 6 mega-trends from HR professionals in 26 industries worldwide.

Interviewing: Survey of 850 Hiring Managers Finds That This Is The No. 1 Thing That Can Sabotage Your Interview (CNBC)
A recent Simply Hired survey pinpointed the 17 behaviors most hiring managers viewed negatively and the 4 most positively viewed behaviors.

Thought Leadership: Eight Questions to Ask Yourself Before Starting a Podcast (Forbes)
There are 67 million Americans tuning into podcasts each month! Could this be an opportunity for you or your clients? This article walks you through what to think about. You can also listen to the recording of a session we did last month all about being a great podcast guest!

Technology: This Chrome Extension Matches LinkedIn Profiles to Open Tech Jobs (Fast Company)
Machine learning and its applications in the hiring process are on the rise. If you work with clients in the technology space, this is a new system they need to be aware of … and you can help them write a profile that matches their ideal roles!

CONGRATULATIONS TO OUR COLLEAGUES

COLLEAGUE EARNS PRESTIGIOUS CREDENTIAL

Kudos to Jeff Altman for earning his Certified Career Transition Coach (CCTC) credential. You are an excellent coach who is dedicated to expanding your knowledge with practical tools to improve outcomes for your clients. Keep up the hard work!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2018 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

March 12, 2018 | 12-1PM ET
CTL Associate Quarterly Call with CTL Board: Working With Gen Z and Millennials

In this CTL Associate Call, our CTL Board will lead a discussion about best practices for coaching, writing, and personal branding work with Generation Z and Millennials! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

March 16, 2018 | 12-2PM ET
Resume & Profile E-Summit: How to Make Non-linear Careers Shine: Writing for Challenging Client Situations

Some resume writing projects are more difficult than others. They require us to think differently, come up with new ideas and formats, and be creative in presenting a background that doesn't fit the mold. Writing these resumes challenges us to showcase all that is positive about a client and downplay the negative while meeting employers' expectations. In this E-Summit, Resume Writing Academy CEO Marie Zimenoff will share tips and tricks for helping any candidate shine based on her experience helping ex-offenders transition to the workforce, working with military bases, teaching resume classes at the workforce center, and guiding resume development for students at a nonprofit retraining center. Register now.

March 22, 2018 | 12-1:30PM ET
Social Branding Analyst Certification

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Register now.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. We'll be planning a group flight and providing a 10-pay registration option so you can spread out your expenses. Learn more.

ASSOCIATE & PARTNER EVENTS

March 2, 2018 | 12PM ET
Career Conversation #1: Strengthening Your Professional Confidence

Confidence is necessary to move ahead in your career. If you don't believe in yourself, others will have a hard time believing in you. In this webinar, Paula Brand and Ruth Winden will share successful strategies for building your career confidence to empower you and enhance your professional presence. Register now.

March 9, 2018 | 12PM ET
Career Conversation #2: Mentoring to Build Your Confidence

A lot is said about the benefits of mentoring, but many professional women don't make the time to find a mentor or to find someone else to mentor. Women need to support and encourage each other so that we all move forward. Mentoring is one way to do this. Paula Brand and Ruth Winden will discuss the benefits of mentoring and how to make mentoring work for your career. Register now.

March 16, 2018 | 12PM ET
Career Conversation #3: Build Your Confidence by Negotiating for What You Want

Negotiating what you are worth can be intimidating, but it must be done and it is a task that cannot be delegated. The good news is that a successful negotiation will increase your confidence. Whether you are negotiating a job offer, asking for a raise or making the case for a promotion, the process is similar. Paula Brand and Ruth Winden will discuss strategies to prepare you to negotiate for what you are worth. Register now.

2018 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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