Issue 188 | March 16, 2018


CAREER TRENDS HAPPY HOUR
"True wisdom lies in gathering the precious things out of each day as it goes by."
– E.S. Bouton

Resume & Profile E-Summit
How to Make Non-linear Careers Shine: Writing for Challenging Client Situations

Register Today

Social Branding Analyst Certification
Regular Registration Closes TODAY March 16

Register Today


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • New Resource for Career Colleagues
  • Resume & Profile E-Summit on March 16
  • Social Branding Analyst Certification Regular Registration Closes March 16
  • CTL Associate News & Opportunities
  • Visit Us at These Upcoming Events

RESOURCES, DATA & IMPORTANT LINKS

  • LinkedIn: This Microsoft App Can Add Somebody on Linkedin Just by Taking a Photo of Their Business Card
  • Career: Words to Lose to Sound More Professional
  • Job Search: 10 Expert Secrets to Shorten Your Executive Job Search
  • Recruiting Trends: To Use, or Not to Use, a Chatbot?
  • Career Advancement: More Women are Actively Pursuing Their Career Goals than Ever Before

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Resume & Profile E-Summit: How to Make Non-linear Careers Shine: Writing for Challenging Client Situations
  • Social Branding Analyst Certification
  • CTL Conference & Professional Development Symposium

Partner & Associate Events

  • Career Conversation #3: Build Your Confidence by Negotiating for What You Want

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

NEW RESOURCE FOR CAREER COLLEAGUES: The Essential Guide to Career Certifications

Compiled by career colleague Paula Brand, this electronic publication features 50+ career industry credentials. Each entry includes the certification name and area of focus, a verified link to the training provider's website, costs involved, program length, eligibility criteria, and renewal requirements.

Learn more about The Guide here.

TODAY! RESUME & PROFILE E-SUMMIT: How to Make Non-Linear Careers Shine: Writing for Challenging Client Situations

March 16, 2018, Noon to 2 pm ET
All Registrants Receive Lifetime Access to Recording

At heart, every resume writing challenge is the same: to take what we know about each client and present it in a way that is interesting, aligned with current objectives, and relevant to a future employer.

But we all know that some resume writing projects are more difficult than others. They require us to think differently, come up with new ideas and formats, and be creative in presenting a background that doesn't fit the mold.

Writing these resumes challenges each of us to showcase all that is positive about a client and downplay the negative while meeting the employer's expectations. It's a balancing act that great resume writers know how to do well.

In this E-Summit, Resume Writing Academy CEO Marie Zimenoff will share tips and tricks for helping any candidate shine based on her experience helping ex-offenders transition to the workforce, working with military bases, teaching resume classes in the workforce center, and guiding resume development for students at a nonprofit retraining center.

You will walk away with strategies, samples, and new ideas for dealing with those client situations – so you feel confident and well-prepared to help many different clients dealing with diverse challenges. For example:

  • Hopping from one job to another – whether by choice, industry downturn, or poor performance.
  • Returning to work – whether that absence relates to raising children, recovering from an illness, being incarcerated, or any other factor that took your client out of the workforce.
  • Exiting the military – and pursuing civilian jobs that may or may not relate to military experience.

Career services staff at workforce centers, nonprofits, community colleges, and military bases where we have delivered this training rave about these strategies – many they have never heard before – and now you can learn them, too!

In addition to tips, techniques, and strategies, you'll receive a valuable portfolio of resume samples PLUS an opportunity to brainstorm around your own challenging client scenarios.

You can still join us at Noon TODAY or watch the recording!

Learn more and register.

SOCIAL BRANDING ANALYST CERTIFICATION: Regular Registration Closes TODAY March 16

Leadership, career, and branding coaches have a growing opportunity to help clients expand their thought-leadership, build and nurture their network, and achieve their goals.

By providing a proven process and social media plan, coaches also have an opportunity to deliver a long-term value proposition with confidence in the value they deliver and land more of their ideal clients.

Are you ready to differentiate yourself in the marketplace and transform your clients' social brands?

In the Social Branding Analyst certification program, coaches will learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away ready to

  • Overcome client overwhelm by clarifying social media goals aligned with their brand
  • Transform social media results through development of consistent messaging
  • Attract your client's target audience with a strategy informed by research and best practices
  • Communicate your unique value to achieve your career or business development goals

We've made the program more robust … meaning more value for you, including:

  • Lifetime access to use the 360Reach survey with clients by becoming a 360Reach Analyst (a $397 value).
  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram).
  • Case studies and resources for working with entrepreneurs, business owners, leaders, job seekers, and more!

Regular registration closes TODAY March 16!

Learn more and register.

CTL ASSOCIATE NEWS & OPPORTUNITIES

Honoring Colleague Beth Stefani
We are sad to share that long-time colleague and CTL Associate Beth Stefani has recently passed away. She had dedicated many years to the careers industry, served hundreds of clients, and mentored others in the field. She will be missed as a colleague and friend. Colleagues can read her memorial here.

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Get the recording from the March 12th CTL Associate Call
  • Share your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

UPCOMING CONFERENCE APPEARANCES

CTL CEO Marie Zimenoff will present at the Asia Pacific Career Development Association Conference in Beijing, China, May 15–19, 2018. Her presentation, "Be Influential, Indispensable, and Incredibly Happy at Work: The Power of Branding!" will be on Wednesday, May 16, 2018, at 5:20 pm. More details.

CTL Board Member Susan Chritton and Marie Zimenoff will present "How to Write a Bio that Connects" at the NCDA Conference in Phoenix, AZ, June 21–23, 2018. The session will be in the first group of Presentation Series, Thursday, June 21 from 3:50 to 5:00 pm. We look forward to seeing you there!

RESOURCES, DATA & IMPORTANT LINKS

LinkedIn: This Microsoft App Can Add Somebody on Linkedin Just by Taking a Photo of Their Business Card (Business Insider)
LinkedIn and Microsoft's partnership has produced another tool to ease your networking woes – although only if you have Microsoft's iPhone camera app, Pix.

Career: Words to Lose to Sound More Professional (Human Resources Online)
It probably won't come as a surprise that these phrases are undermining effective communication for you and your clients – a good list of phrases to remove from daily conversations and presentations!

Job Search: 10 Expert Secrets to Shorten Your Executive Job Search (CTDO)
Wonderful contributions from Career Thought Leader Associates make this a must-read for any executive, and especially those in the training and talent development industry.

Recruiting Trends: To Use, or Not to Use, a Chatbot? (Recruiting Trends)
What are chatbots and how are recruiters using them for recruiting? This article outlines some of the common tasks where chatbots might be used in recruiting and the challenges recruiters are finding in implementing the technology.

Career Advancement: More Women are Actively Pursuing Their Career Goals than Ever Before (The Financial)
In honor of International Women's Day, this article shares data from PwC about how women view their career development experiences and aspirations. Fascinating read!

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2018 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

March 16, 2018 | 12-2PM ET
Resume & Profile E-Summit: How to Make Non-linear Careers Shine: Writing for Challenging Client Situations

Some resume writing projects are more difficult than others. They require us to think differently, come up with new ideas and formats, and be creative in presenting a background that doesn't fit the mold. Writing these resumes challenges us to showcase all that is positive about a client and downplay the negative while meeting employers' expectations. In this E-Summit, Resume Writing Academy CEO Marie Zimenoff will share tips and tricks for helping any candidate shine based on her experience helping ex-offenders transition to the workforce, working with military bases, teaching resume classes at the workforce center, and guiding resume development for students at a nonprofit retraining center. Register now.

March 22, 2018 | 12-1:30PM ET
Social Branding Analyst Certification

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Register now.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. We'll be planning a group flight and providing a 10-pay registration option so you can spread out your expenses. Learn more.

ASSOCIATE & PARTNER EVENTS

March 16, 2018 | 12PM ET
Career Conversation #3: Build Your Confidence by Negotiating for What You Want

Negotiating what you are worth can be intimidating, but it must be done and it is a task that cannot be delegated. The good news is that a successful negotiation will increase your confidence. Whether you are negotiating a job offer, asking for a raise or making the case for a promotion, the process is similar. Paula Brand and Ruth Winden will discuss strategies to prepare you to negotiate for what you are worth. Register now.

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

2018 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

Fill out my online form.

Upcoming Events

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