Issue 198 | May 25, 2018


"Take rest. A field that has rested gives bountiful crops." – Ovid, ancient Roman poet

Secrets to Increase Your Average Sale: Optimizing Social Media & Closing Ideal Clients
May 31, 2018 – Noon Eastern
Register Today

Join Us on One of the Only Private Beaches in San Diego
Save March 25–27, 2019
for the CTL Professional Development Symposium


CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS

  • Secrets to Increase Your Average Sale: Optimizing Social Media & Closing Ideal Clients
  • Save the Date for the 2019 Professional Development Symposium
  • CTL Associate News & Opportunities
  • Visit Us at These Upcoming Events

RESOURCES, DATA & IMPORTANT LINKS

  • Leadership: 5 Ways to Lead More Mindfully
  • Career Communications: 4 Ways You're Killing Your Cover Letter
  • Technology: How Mobile Apps Have Revolutionized Hiring and Job Search
  • Hiring: What are the Happiest Professions?
  • Career: These Complaints About Millennials Are Actually Good Reasons You Should Hire Them

CONGRATULATIONS TO OUR COLLEAGUES

  • Colleague Earns Prestigious Credential

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

CTL & RWA Events

  • Master-E-Session Secrets to Increase Your Average Sale: Optimizing Social Media & Closing Ideal Clients
  • Industry Trends White Paper Release Webinar
  • CTL Associate Quarterly Call with CTL Board
  • Master-E-Session Brain-washed: How to Dump Stinkin' Thinkin'
  • Certified Career Transition Coach
  • Certified Personal Brand Strategist Class
  • Career Thought Leaders Professional Development Symposium

CAREER THOUGHT LEADERS (CTL)
NEWS & EVENTS

MAY 31| Secrets to Increase Your Average Sale: Optimizing Social Media & Closing Ideal Clients

If you struggle to attract your ideal client, hesitate to charge what you're worth, are tired of negotiating price, and want to close sales while maintaining a focus on serving the client, join us for this resource-packed session!

In this 90-minute Master-E-Session, we'll share practical strategies to fill your funnel with quality prospects and closing skills that let you land more clients at the price you want while maintaining integrity. You'll walk away with the scripts, tools, and resources to:

  • Deal with "How much will it cost?" as the first question from a prospect – without feeling like you are giving them the "hard sell."
  • Use social media to connect with prospects instead of hoping they reach out to you – without turning them off with inappropriate messages.
  • Ask questions that build your value and lead to closing at a higher price point – without giving away your time and expertise for free.
  • Maximize your time on social media to attract the right prospects – without needing to build a massive following or write hours of content each week.
  • Close the sale quickly even when the prospect says they "want to think about it" – without feeling pushy.
  • Scripts for communicating via email or over the phone, and a discussion around the pros and cons of each method so you can choose the best fit for you and your clients.

Learn More & Register Today

MARCH 2527|SAVE THE DATE! 2019 Career Thought Leader Symposium in San Diego

Join Career Thought Leaders March 25–27, 2019, for the annual professional development symposium! We will have three days together to rejuvenate your career and provide resources to do the same with your clients.

We will be at the Kona Kai Resort in San Diego, CA, with a private beach, smores by the pool (including an adult-only pool), and beautiful on-ocean views. The group rate of $169/night includes the hotel resort fee to access all these amenities!!

Watch for more information including a call for speakers, keynote speaker announcements, and registration details in the next few weeks.

CTL ASSOCIATE NEWS & OPPORTUNITIES

Welcome New CTL Associates

Beth Kennedy, Benatti Training & Development, Massachusetts, USA
Kris McGuigan, Professional Courage, Ohio, USA
Danielle Savage, The American University of Paris, Paris, France

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

UPCOMING CONFERENCE APPEARANCES

CTL Board Member Susan Chritton and Marie Zimenoff will present "How to Write a Bio that Connects" at the NCDA Conference in Phoenix, AZ, June 21–23, 2018. The session will be in the first group of Presentation Series, Thursday, June 21 from 3:50 to 5:00 pm. We look forward to seeing you there!

RESOURCES, DATA & IMPORTANT LINKS

Leadership: 5 Ways to Lead More Mindfully (Forbes)
In the age of distraction it is challenging for us and for our clients to lose sight of the good that is going on in the world. This article shares insights from Steven Pinker's 2018 TED Talk, Is the World Getting Better or Worse? A Look at the Numbers that will help you put all the negativity into perspective.

Career Communications: 4 Ways You're Killing Your Cover Letter (Ladders)
It's likely your clients are making these mistakes in their cover letter strategy and execution. The second one is also an area where many professional writers struggle!

Technology: How Mobile Apps Have Revolutionized Hiring and Job Search (CIO Review)
Data shows that 86% of job seekers start the search process on their phone. This article shares what employers are doing with the apps and some of the ways job seekers are using them.

Career: What are the Happiest Professions? (Human Resources)
This article explores data from a recent Robert Half study looking at 24,000 working professionals in 8 countries, including measures of happiness, level of interest, and stress.

Career: These Complaints About Millennials Are Actually Good Reasons You Should Hire Them (Entrepreneur)
We're all a little oversaturated with talk about Millennials, but this is a slightly different perspective that your leadership clients and/or Millennial clients might enjoy.

CONGRATULATIONS TO OUR COLLEAGUES

COLLEAGUE EARNS PRESTIGIOUS CREDENTIAL

Congratulations to Virginia Franco, the latest career professional to earn her Master Resume Writer (MRW) credential from Career Thought Leaders. Virginia has demonstrated her expertise in strategy, design, and writing industry-leading resumes and earned one of the world's most elite credentials. Congratulations, Virginia!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

Visit the 2018 Calendar of Events for all CTL and RWA events this year.

CTL & RWA EVENTS

May 31, 2018 | 12-1:30PM ET
Master-E-Session: Secrets to Increase Your Average Sale: Optimizing Social Media & Closing Ideal Clients

Get practical strategies to fill your funnel with quality prospects and closing skills that let you land more ideal clients at the price you want – all while maintaining your integrity, valuing your time and expertise, and not having to feel inauthentic in your sales approach! Join us for a resource-packed, 90-minute session. Learn more and register.

June 7, 2018 | 12-1PM ET
Industry Trends White Paper Release Webinar

Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. New this year – join us for a webinar as we reveal the top 19 trends in the industry and what they mean for you as an industry professional and for your clients! RSVP here (no charge).

June 11, 2018 | 12-1PM ET
CTL Associate Quarterly Call with CTL Board: Coaching Best Practices

In this CTL Associate Call, our CTL Board will be leading a discussion about best practices for coaching clients who are in career transition, looking to advance their career, working to improve their leadership skills, and beyond. The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

June 14, 2018 | 12-1:30PM ET
Master-E-Session Brain-washed: How to Dump Stinkin' Thinkin'

Every person on the planet has struggled at some point with limiting beliefs. When we have "stinkin' thinkin," we procrastinate, vacillate, hesitate ... and our best self hides in the shadows. Join us to learn brain-friendly techniques that will rewire your clients' brains (and yours!) to live bigger, bolder, truer lives. Join Susan Britton Whitcomb for this practical and inspiring session. Learn more and register.

June 25, 2018 | 12-1:30PM ET
Certified Career Transition Coach

Do you wish you had proven processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. ICF CCEs pending!! Learn more and register.

August 23, 2018 | 11AM-12PM ET
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

March 25-27, 2019
Career Thought Leaders Professional Development Symposium

Save the date for our annual professional development event! We will be on one of the only private beaches in San Diego for three days of learning and connecting focused on rejuvenating our approaches, our professional growth, and our clients' careers. Watch for more information and registration to open mid-May.

2018 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)

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Upcoming Events

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