Recertification for Certified Personal Brand Strategist (CPBS)

The Certified Personal Brand Strategist (CPBS) Recertification program is a year-long recertification, which includes 5 sessions with the latest information you need to stay current and deliver exceptional value to your clients. 

All Certified Personal Brand Strategists who enrolled January 2014 or later recertify are invited to participate in the recertification each year to access these sessions and maintain their CPBS.

Download the CPBS Recertification Guide for more information.

What does CPBS Annual Certification include?
  • 1-hour personal branding webinar with Marie Zimenoff and other Master Strategists.
  • 4 quarterly 1-hour personal branding webinars (CPBS Community Calls) that include the latest personal branding tips, trends, and techniques. You receive access to all quarterly webinars each year you recertify.
  • 4 quarterly 1-hour CPBS Community Conversations where you can connect with others doing similar work to share best practices, get ideas, and form fruitful connections.
  • Access to all 9 webinar replays and slides if you cannot attend live.
  • A new certificate indicating your recertification, which is valid for one year.
  • NEW! CPBS recertification includes your fee to recertify for Certified Social Brand Analyst (CSBA) -- a $197 value. Now that CPBS includes registration in the CSBA program, the recertification programs are also combined! You will automatically be registered in the upcoming CSBA class when you recertify for CPBS.

When you recertify, you also keep the following benefits:
  • Listing in the public directory of CPBS.
  • Receiving opportunities to work with clients who contact Reach or Career Thought Leaders looking for a Certified Personal Brand Strategist.
  • Discounts on other CTL programs and events, including the annual conference where you can meet in person with other strategists.
  • Access to exclusive promotional opportunities.

What happens if you don't recertify?
  • Your certification terminates and you are no longer eligible to use the CPBS logo or represent yourself online or offline as a Reach Certified Personal Brand Strategist. Anything pertaining to the CPBS must be removed from your online and offline communications materials.
  • You will be removed from the CPBS learning environment (you will remain a members of the 360Reach learning environment as your 360Reach Certified Analyst designation does not expire).
  • You will be removed from your personal access to Personal Brand on Demand (10 modules); you'll still have access to Module 5, the video coaching module accessible to all 360Reach Certified Analysts.
  • You will be removed from the public databases (Reach and CTL) that list CPBS, although you'll remain searchable as a 360Reach Analyst.
  • You will no longer be able to purchase Personal Brand on Demand (10 modules) for your clients. You will still be able to purchase Module 5, the video coaching module.
  • You will not be eligible for the Keynote or Masters training as CPBS is a prerequisite of both advanced certification courses.

What is the investment for annual recertification?
The fee is $397 and entitles you to participate in the 5 webinars and maintain the benefits of certification.

How does the annual recertification process work?
Each year, a few weeks prior to your annual recertification date, you'll be emailed information on how to register for recertification. Once you register online and pay the fee, you'll be sent information to join the 1-hour webinar facilitated by Marie Zimenoff that is for members of your certification class. The webinar will be recorded and the replay and slides provided to you. You will be invited to participate in the quarterly update webinars as well.

To receive your annual certificate, make payment for the recertification fee and sign the Terms and Conditions. You will receive your certificate. There is not a requirement to attend the 5 webinars live for renewal.

What if I renew late?
Unfortunately, we are not able to process payments for late registrations or accommodate switching between recertification groups (if you recertify in the spring, you must stay with that schedule). Please register early to avoid disappointment.

IMPORTANT: What if I change my mind and want to recertify later?
If you wish to recertify in the future, you would need to pay the full price of the CPBS course again, minus the adjustment for being a 360Reach Certified Analyst (currently $1997.00 USD). You would then adopt the annual recertification schedule of the new class you join.

Recertification Schedule
We have simplified recertification groups to 2 groups. You will recertify each Spring or Fall, depending on when you earned your certification.

Recertification Webinars
* You will attend 1 annual recertification webinar. You will have access to the recording.

  • Monday, April 16, 2018, 2 pm ET
  • Monday, September 24, 2018, 1 pm ET 

Social Branding Analyst class dates (now included in recertification): March 29; April 5, 12, 19 & 26.

Quarterly CPBS Community Calls
* After you recertify, you have access to all upcoming calls. These are training webinars to share the latest in branding or business development.

Quarterly CPBS Community Conversations
* After you recertify, you have access to all upcoming calls. These are opportunities to connect with the CPBS Community on specific topics.

This past year, CPBS also received access to additional events and other discounts. When you recertify, you retain access to the learning environment, including these additional sessions.

Upcoming Events

Payment Policy
Payment may be made via credit card (Visa, Mastercard, American Express), check, or wire transfer. We are unable to accept any other payments options. Issues will with any payments billing properly will be assessed additional fees.

Wire Transfers / Payment by Check
If you wish to recertify, the wire transfer (or check) must be RECEIVED by CTL by no later than your recertification expiration date. There is a wire transfer fee of $175.00 per course, in addition to the course fee, and it is non-refundable. There is no fee for sending a manual check, however we do assess a $175.00 fee for NSF (insufficient funds) checks.

Please follow these instructions to pay by wire:

Email and provide this information:
— Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
— The name of the course you’re enrolling in
— The session you’re enrolling in (list dates and times)
— The name of the financial institution from which we’ll receive the wire
— The date when we’ll receive it. Please see the note above. Wires must arrive in our bank by no later than the date of the first live webinar. This means you must have your bank transfer it at least 5 days prior to that date. Also, please allow us at least 2 business days to prepare an invoice for you that includes detailed instructions on how to wire the money to CTL.


Please follow these instructions to pay by check:

1. Make check payable to CTL
2. Mail check to

CTL / Marie Zimenoff
1706 Rutledge Court
Fort Collins, CO 80526

3. If you need us to send you an invoice for your company to pay, please send a single email to that includes the following information:
— Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
— The name of the course you’re enrolling in
— The session you’re enrolling in (list dates and times)

Refund Policy

Please email to request a refund. Please provide your full name, email address you used for registration, the name of the course you registered for, and the date you registered. You can find this information on the receipt you received when you registered.

  • If you request a refund on or before the program start date (the recertification webinar date), you’ll receive a 100% refund less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
  • There are no refunds for recertification after the first webinar.

Questions? Contact support at

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